we help ecommerce stores Optimize, SCALE UP, & make more money.
Grow your store faster with expert advice & guidance. Take the legwork out of your research and the guesswork out of your decisions. Streamline processes, accelerate marketing, and optimize your operations.
On-demand, unlimited requests. Pause/cancel anytime.
How does it work?
Choose a plan
Pick the monthly plan that works best for your store.
Onboarding
You and your team will be onboarded & set up with your client portal.
Submit a request
Submit a request from the list of standard items or send in any question you have.
Review & React
Review the findings & suggestions in the report and continue submitting more requests!
Consulting Topics & What to Expect
Focused Ecommerce Problems solved
Each panel below represents an example request topic & question. You may submit and prioritize unlimited requests within the client portal which will be answered one-by-one. The deliverable will be a comprehensive report with detailed research, tactics and action items to implement for your store to achieve the greatest possible outcome.
Reduce Cart Abandonment
Reduce Cart Abandonment
We'll analyze your checkout funnels and provide a comprehensive report on suggestions for improvements, tools and solutions to reclaim more sales from customers who were ready to buy.
Increase Conversion Rate
Increase Conversion Rate
Focused page-by-page analysis to implement best practices and improve the conversion rate throughout the site.
Improve Site Speed
Improve Site Speed
Site speed is extremely important. There are many factors to analyze in order to improve the load time and overall speed of your store.
Optimize the Mobile Experience
Optimize the Mobile Experience
Testing on multiple mobile devices to understand how users are seeing the store and how to improve their mobile experience.
Product Search Analysis
Product Search Analysis
How well is your search performing? Is the site set up to track properly?
Increase average order value (AOV)
Increase average order value (AOV)
Based on your product mix, we'll suggest ways to increase AOV.
Enhancing Product Descriptions
Enhancing Product Descriptions
Are there opportunities to improve your product descriptions? Are the existing descriptions as effective as they could be?
Reviews & Ratings Analysis
Reviews & Ratings Analysis
How are you gathering reviews & testimonials? Are there opportunities to gain more social proof / trust?
Site Navigation & Categories
Site Navigation & Categories
How are customers navigating the store? Are products easy to find and are there opportunities for improvement?
Extended Product Data
Extended Product Data
Does the catalog have proper & normalized product data (attributes, etc...)?
On Site SEO
On Site SEO
What opportunities are there to improve on-site Search Engine Optimization?
Transactional Email Strategy
Transactional Email Strategy
Are your automatic emails being used the best way possible?
Customer Service Analysis
Customer Service Analysis
What questions are your customers asking? How easy is it for them to get answers?
Personalization Analysis
Personalization Analysis
How can we use personalization to improve customer experience?
PPC Analysis
PPC Analysis
Are you using Paid Search (AdWords)? How can we improve the PPC account to get the best ROI?
Shipping & Returns Policies
Shipping & Returns Policies
Are there any opportunities to improve the store's performance by optimizing our shipping & returns polices?
Fulfillment Process
Fulfillment Process
How are we fulfilling orders? What can be optimized to eke out more profitability and scale up?
What's in the Box?
What's in the Box?
What can we do with our physical touchpoints to foster more sales?
Upsells & Cross Sells
Upsells & Cross Sells
How can we optimize cross selling & upselling throughout the store?
Social Media Strategy
Social Media Strategy
How can we use social media to drive more traffic and build an audience?
Competitor Analysis
Competitor Analysis
How are we stacking up against the competition?
Loyalty & Rewards
Loyalty & Rewards
Would the store benefit from a loyalty program or rewards system? How would this be implemented?
Payment Options
Payment Options
Are we losing any sales because of payment options? Can we test additional? Can we switch to save on transaction fees?
PIM & Inventory Management
PIM & Inventory Management
Can we use a PIM or inventory managment system to improve ROI, product info consistency and stock levels? Are we using an ERP?
Subscription Options
Subscription Options
Can we implement subscriptions or auto-replenishment for any of our products or parts?
Influencers & Affiliates
Influencers & Affiliates
Affiliate programs and influencers can drastically increase sales and reach with trusted personalities. How can we implement this strategy?
Native Mobile
Native Mobile
Would our store or buying experience benefit from a native mobile app? What benefits would be realized from this investment?
Video Strategy
Video Strategy
How can we use video to our advantage?
Coupons & Promotions
Coupons & Promotions
How can we use coupons and promotions to our advantage to drive more traffic and conversion?
User Generated Content
User Generated Content
Can we foster UGC to showcase products on social media and build lifestyle branding?
User Feedback
User Feedback
How can we gather user feedback directly and act upon it to improve the buying experience?
Brand Partnerships
Brand Partnerships
Can we collaborate with other brands to build our reach? Are there synergies to exploit within the industry?
Landing Page Optimization
Landing Page Optimization
Where are we landing customers deliberately? Are these pages optimized for conversion?
Bundles & Promotions
Bundles & Promotions
Can we bundle products together and offer discounts?
Heatmapping
Heatmapping
Are we tracking user behavior with heatmaps and user recordings?
Expert Guidance
Expert Guidance
Are we selling something that is complex or expensive? How can we provide expert guidance to foster more sales?
Why EF?
That’s a good question. EcommerceFoundations is run by me, Anthony Latona. Thanks for being here.
Prior to starting EF, I was a co-founder and operator of a boutique e-commerce development agency.
For ~15 years, at one point or another, I held nearly every position in the company.
I’ve personally designed and developed dozens of e-commerce stores, managed the development of hundreds of sites and consulted with thousands of companies over the years with the agency.
This experience has given me a unique perspective on e-commerce management & growth that I would like to share.
- 15+ Years E-Commerce & Consulting Experience
- Design, Development & Solution Engineering Background
- Prior Agency Work With ~1000+ Companies
- Positions as Founder, SE, CMO, COO, Dev, Designer & PM
Monthly Pricing Options
Standard Plan
- 1 Request at a Time
- Unlimited Request Queue
- 2-3 Day Average Turnaround
- Notion Customer Portal
- Pause Anytime
Pro Plan
- Everything in the Standard Plan PLUS:
- Bi-Weekly Phone Call
- No-Request Monthly Speed Report
- No-Request Monthly On Site SEO Report
Enterprise Plan
- Whether you have a big project or multiple stores, we can help - contact us for more information about custom enterprise pricing.
Frequently Asked Questions
What is a Discovery Call?
The discovery call is typically a 15-30 min chat, in which we’ll go over what issues you’re facing in your ecommerce business and discuss/determine if the EF service is right for you. We’ll cover any and all questions you have and make sure we’re a good fit to work together. This call is totally risk & cost free.
Why not hire a full time consultant?
You surely could! However, you may not always have work for them to do and likely would have to pay a salary of $150,000 – $200,000+. With EcommerceFoundations, you can pause your subscription anytime so you’re only paying when you need help.
How are requests submitted?
Upon signing up, EF will set up a portal for you using Notion. Within Notion, you will be able to submit requests, check statuses and receive answers/reports.
How fast will my questions get answered?
Typically, answers or reports are given within 2-3 business days. However, this may vary depending on the complexity of the request. Some requests may require additional data or access which may take longer to ascertain and reply to.
When will I receive my report?
Depending on the complexity and required information, the requested report will be delivered within 2-3 business days. However, some reports or analyses may take up to a week to fully realize.
How many requests can I submit?
You may submit as many requests as you like. Each request will be handled one-at-a-time. You may prioritize each request within the Notion portal.
What if I only have 1 question?
That’s fine – You can pause your subscription anytime if you are running low on questions or requests.
What ecommerce platforms are supported?
EF mostly focuses on Shopify, BigCommerce, Adobe Commerce & WooCommerce. However, if you’re using another platform we can surely accommodate.
What is the refund policy?
Due to the nature of the work, there are no refunds but you can cancel/pause your subscription anytime and it will not renew during the next billing cycle.
Does the service include design or development work?
Not directly. EF is not a development or design agency. From time to time, designs may be provided in the form of wireframes or examples. If extensive development is required to achieve the desired outcome, EF can suggest developers and partners to work with.
Contact Us
any Questions?
Feel free to contact us with any questions! You can send an email directly to:
hello@ecommercefoundations.com
Or schedule a call here:
Schedule a Discovery CallFill out the form below to quickly send us an email: